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Ransomware group thegentlemen hits The Sole
The Sole — a retail & e-commerce target operating in GB has been listed by the thegentlemen ransomware group on 2026-08-31. The information below reflects what the threat actor has publicly claimed on their leak site; the details have not been independently verified.
Incident Report
| Target Organization | The Sole |
|---|---|
| Threat Group | thegentlemen |
| Summary | thesole.com zoominfo.com/c/the-sole-proprietor/94159619 The Sole Supplier — UK sneaker and streetwear platform, founded in 2013 by George Sullivan in London. Started as a £100 blog in his parents' house — no investors, fully bootstrapped for 12+ years. Model: media content (release dates, reviews) + affiliate links to 50+ retailers — earns commission, holds no stock. Works with 30+ brands including Nike, adidas, UGG, Dr. Martens; claims to be Nike's top UK media partner. Scale: 4.5M monthly users, £400M+ lifetime sales driven for brands, with only ~35 staff. In 2026 relaunched its app as a "micro-social" shopping community for sneaker culture. Risks: thin margins, UK-only focus, and dependence on affiliate rates and brand budgets. |
| Date of Breach | 2026-08-31 |
| Discovery Date | 2026-09-01 |
| Region | GB |
| Target Domain | thesole.com |
| Business Sector | Retail & E-Commerce |
| Severity | MEDIUM |
Claim by thegentlemen
thesole.com zoominfo.com/c/the-sole-proprietor/94159619 The Sole Supplier — UK sneaker and streetwear platform, founded in 2013 by George Sullivan in London. Started as a £100 blog in his parents' house — no investors, fully bootstrapped for 12+ years. Model: media content (release dates, reviews) + affiliate links to 50+ retailers — earns commission, holds no stock. Works with 30+ brands including Nike, adidas, UGG, Dr. Martens; claims to be Nike's top UK media partner. Scale: 4.5M monthly users, £400M+ lifetime sales driven for brands, with only ~35 staff. In 2026 relaunched its app as a "micro-social" shopping community for sneaker culture. Risks: thin margins, UK-only focus, and dependence on affiliate rates and brand budgets.
Posted by the thegentlemen threat actor on its public leak site. This is the group's own statement and has not been independently verified by HackerFeeds.
Sources
Disclaimer
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